Genius hour

Loom bands

The Rainbow Loom is a plastic pegboard measuring 2 inches (51 mm) by 8 inches (200 mm).[4] It has push pin-type pegs over which small, colored rubber bands are looped and pulled by means of a plastic crochet hook. The resulting looped knots, known as Brunnian links can be assembled on the loom into bracelets and other shapes. The Rainbow Loom kit includes a pegboard, crochet hook, special C-shaped or S-shaped fasteners, and 600 small rubber bands in assorted colors. As of 2013, the kit retails for $14.99; additional rubber bands are sold in packages of 600 at a retail price of $4.

Rainbow Loom was created by Cheong Choon Ng, a Malaysian immigrant of Chinese descent who came to the United States in 1991 to attend Wichita State University, where he earned a graduate degree in mechanical engineering.[1][6] He was employed as a crash-test engineer for Nissan Motor Company in 2010 when he conceived the idea of a toy loom for rubber-band crafting while watching his young daughters make rubber-band jewelry. His prototype, which he called Twistz Bandz,[5]used a wooden board, pushpins, and dental hooks.[2] Encouraged by his family to market the product commercially,[1] he invested $10,000 and found a factory in China to manufacture the parts, which he and his wife assembled in their home in June 2011.[7] Ng renamed his product after discovering an elastic hair band on the market named Twist Band. His brother and niece came up with the name Rainbow Loom.[6]

Efforts to sell the loom online and in toy stores were unsuccessful, however, because customers did not understand how to use the product.[1][7] Ng started a website and filmed instructional videos featuring his daughters and niece.[7] In summer 2012, Ng received his first store orders from franchises of Learning Express Toys, a specialty crafts chain, and sales picked up.[1] In June 2013 arts and crafts retail chain Michaels test-marketed the product in 32 stores; by August the chain was carrying Rainbow Loom in its 1,100 U.S. locations.[7] Rainbow Loom is also sold at Mastermind in Canada and in specialty stores.[6] As of August 2013, 600 retailers were selling Rainbow Loom at a retail price of $15 to $17.[1] The kits are manufactured in China, and Ng supervises distribution out of a 7,500 square feet (700 m2) warehouse near his home.[1] In April 2014 a travel-sized Rainbow Loom was released called Monster Tail.[8][9]

 

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  1. Dear Fiona,

    I was really interested reading about the Loom Bands. I was wondering if it is all written in your own words and I would also like to see some of the designs you have created.
    Keep up your great work.

    From Fiona

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